Is 'Vegan' a Dirty Word? Study Finds It Turns Some People Off

In a new study, researchers at the University of Southern California set out to learn how vegan labeling influenced consumers, finding that the word may turn some people off from trying vegan products.

source https://www.webmd.com/diet/news/20231213/vegan-dirty-word-study-finds-turns-some-people-off?src=RSS_PUBLIC